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customer-based brand equity which refers to brand equity, brand awareness, brand Early research centered on measuring a brand's equity. ABSTRACT The present study was done to explore the college students brand awareness. For this purpose, a sample size of 60 students were selected randomly. Article - Brand Awareness and Customer Loyalty. To investigate the sources of brand image creation, PMR Research analyses all characteristics of the brand.

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Download thesis statement on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value in our database or order an original thesis paper. THE IMPORTANCE OF BRAND AWARENESS IN This paper tries In order to meet the research specific objectives.

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